Posted onDecember 21, 2013
This month, Wrigley is unveiling a new range of price marked packs (PMPs) for its best-selling sugar confectionery brands Skittles and Starburst, designed to capitalise on the growing consumer trend towards value.
Launched in smaller new and exclusive hanging bag formats for the wholesale channel, Skittles (125g) and Starburst (150g) PMPs will be available from 29th July and include a prominent £1 price flash on both the case and individual packs.
The range will be supported in depot with point of sale material.
Skittles and Starburst continue to drive growth across the confectionery category
Hannah Collings, Confections Marketing Manager at Wrigley, said:
“In the current economic climate value for money is high on every consumer’s agenda, which is why we are adapting our much-loved brands Skittles and Starburst to demonstrate to shoppers that they’re getting the best possible price.
“Our new PMP hanging bags will not only give consumers the confidence that their purchase is great value but also help retailers maximise their impulse sales too.”
Skittles and Starburst continue to drive growth across the confectionery category.
Within impulse, Skittles is currently worth £15m and growing 15.8% year on year and Starburst is also performing well across this channel, worth £10.2m in value sales and growing 3.7% year on year.