Posted onDecember 21, 2013
Waitrose has announced it will start producing frozen beef from its own dedicated production facility ensuring full traceability and one of the shortest supply chains among UK supermarkets.
Waitrose said the facility means all fresh and frozen beef will now be handled entirely by one supplier, shortening the distance between farm gate and supermarket shelf.
It said the state-of-the-art operation is fully integrated, meaning that the entire production process will be managed by Dovecote Park, from the cattle, right through to the consumer packaging which is directly distributed to Waitrose.
The new facility starts production this month and completes Dovecote Park’s ability to produce all Waitrose beef products, from beef burgers, meatballs, joints, steak and mince to producing the beef used in fresh and frozen ready meals.
Waitrose buying director for meat, poultry, fish, frozen, dairy and agriculture, Heather Jenkins, said:
“We’ve a long heritage of working with Dovecote Park to produce high quality and tasty meat, and we’re delighted that this new frozen facility means we can get all our fresh and frozen beef froWm one source.
“More importantly for our customers is that it’s fully traceable as it’s controlled by one processor, which shortens the supply chain and gives our customers total reassurance about where their beef has come from.
“Our customers rightly expect the highest standards of product quality and integrity from us and we won’t let anything stand in the way of delivering this.”