Global Beer Market
This report covers the present scenario and growth prospects of the global beer market for the period 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of beer globally. It also includes the market size based on volume, which has been calculated based on the retail consumption of alcoholic drinks.
The report includes the market segmentation based on the following product categories:
- Premium lager
- Specialty beer
- Other beer (low-alcohol beer, bitter beer, stout, and ale)It also includes market segmentation based on the following distribution channels:
- Supermarkets and hypermarkets
- Specialist retailers
- Convenience stores
Others (online and service stations) It also includes the market segmentation based on the following geographic regions:
- Asia-Pacific (APAC)
- Middle East and Africa (MEA)It also presents the vendor landscape and a corresponding detailed analysis of the top vendors in global beer market. In addition, it discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.
Beer is the highest consumed alcoholic beverage and the third-most consumed beverage after water and tea in the world. The global beer market is directly proportional to global economic conditions. Beer is also an integral part of the heritage and traditional cuisines of many countries, especially in Europe and the Americas.
The global beer market is expected to grow at a CAGR of 2.4% in terms of revenue and 0.95% in terms of volume during 2015-2020. Standard lager dominates the market in terms of revenue, and it constitutes 56.4% of the global beer market. Premium lager is the second-most beer consumed, and it constitutes 28.7% of the market. The specialty beer segment contributes 8.9% and other beers contribute 6.2% to the beer market in terms of revenue. Europe contributed the highest sales in 2015, but MEA is expected to grow at the highest rate during the forecast period.
The market is driven by the introduction of innovative products, the premiumization of beer products, and strategic partnerships between vendors. Also, the rise in demand for premium beer brands and low-alcohol content positively affect the sales in the market. Beer vendors face tough competition from other alcoholic beverages such as wine and spirits. Regulations on alcohol advertising, as well as campaigns against alcohol beverages, poses a challenge for the market. Also, the rise in the price of raw materials such as hops affect the profit margins of vendors.
Some emerging trends in the market are the rise in demand for low-alcohol beer brands like Budweiser Select 55 and Beck’s Premium Light. APAC and MEA are is expected to become promising regions during the forecast period.
Global beer market 2015