Global Probiotic Products Market
Probiotics are live, active, and beneficial bacteria which when taken in adequate amounts, confer health benefits. The most common types of microbes used as probiotics are lactobacilli (LAB) and bifidobacteria. LAB has been used for the fermentation of food products such as yogurt, buttermilk, salami, and pickled vegetables for a very long time. Bifidobacteria are taken to restore the good bacteria in the gut that have been killed or removed by diarrhea. They are used for many conditions affecting the intestines, including treating a bowel disease called ulcerative colitis as well as preventing diarrhea in infants and children. Probiotics are available in the market in the form of health foods (yogurt, ice creams, and milk beverages) and dietary supplements (capsules, tablets, and powders). Consumption of probiotic products helps in maintaining intestinal microbial balance, thus constraining pathogens and toxin-producing bacteria. Moreover, probiotics help in preventing urogenital infections, atopic diseases, and inflammatory bowel diseases (e.g., ulcerative colitis and Crohn’s disease). Consumption of probiotic-based products is often encouraged during antibiotic treatment. Antibiotics destroy both good and bad bacteria. However, probiotic products eliminate the bugs that make a person sick while retaining the good bacteria.
The Global Probiotic Products market is expected to exhibit steady growth during the period 2011–2015. Japan is the largest market for probiotic products. This is because of the increased awareness in Japan of the health benefits offered by probiotic products. In 2011, Europe and Asia accounted for 40–44 percent and 30–34 percent respectively of the total revenue of the market. There is a vast opportunity for vendors in this market to expand into Asia Pacific (APAC) countries such as India and China, where the income per capita is increasing. The Global Probiotic Products market is expected to grow at a CAGR of 6.53 percent during the period 2011–2015.
The growth of the Global Probiotic Products market is driven by several factors. One of the key drivers is the product innovations in probiotic products. The demand for probiotic products is expected to increase because of the product innovations in probiotic products. The product innovations in probiotic products present a convenient way of consuming probiotics. Therefore, consumers are showing more interest in probiotic products. Another key driver in the Global Probiotic Products market is the worldwide increase in the incidence of digestive disorders.
Despite the growth drivers, the Global Probiotic Products market faces some challenges. One of the key challenges is the fragmented nature of the market. There is intense price competitionamong the vendors because of the presence of numerous vendors in the market. Furthermore, the side effects of probiotic products pose a significant challenge to the growth of the market.
Despite the challenges, there are opportunities for the Global Probiotic Products market to grow during the forecast period. A key trend in this market is the increase in marketing and promotional activities by the vendors. Overall, the Global Probiotic Products market is evolving at a steady pace. It has huge growth prospects, mainly because of the entry of new probiotic products and the increasing demand for probiotic products from customers.
This report covers the present scenario and the growth prospects of the Global Probiotic Products market for the period 2011–2015. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the Global Probiotic Products market. In addition, the report discusses the major drivers that influence the growth of the Global Probiotic Products market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.
Probiotic products are becoming increasingly popular and their market is growing worldwide. The key driver of the Global Probiotic Products market is the increased innovation and novelty in probiotic products. Another major driver of the market is the worldwide increase in the incidence of digestive disorders.
Some of the key drivers of the Global Probiotic Products market are discussed below:
- Innovation and Novelty in Probiotic Products
- Increase in Incidence of Digestive Disorders
- Increasing Awareness of Benefits of Probiotic Products
- Availability of Probiotic Products in Many Forms
Innovation and Novelty in Probiotic Products Over the last few years, many novel probiotic products have been introduced in the Global Probiotic Products market. Technological developments have contributed to the development of novel probiotic products. Nowadays, probiotic products are available not only in the form of dairy products, but also in the form of soya products, beverages, and meat products. For instance, Symprove is a multiple-strain non-dairy probiotic drink that has friendly bacteria that help in relieving bloating and stomach pain for long-term sufferers of irritable bowel syndrome. Symprove has a unique delivery system that protects bacteria from acids as they travel through the stomach and the gastrointestinal tract. Symprove delivers probiotics to targeted areas in the gut, where they begin to establish quickly.
Dried probiotic products are now available in the market. They have a longer shelf life than liquid products, and they are convenient to handle and transport. These new-generation probiotic products have taken a prominent place, and they have replaced traditional dairy-based probiotic products. Thus, the increase in innovations in probiotic products contributes to the growth of the Global Probiotic Products market.
Increase in Incidence of Digestive Disorders One of the main drivers for the Global Probiotic Products market is the worldwide increase in the incidence and prevalence of digestive disorders. Digestive disorders include a wide spectrum of disorders affecting the oropharynx and the alimentary canal, the liver and the biliary system, and the pancreas. These disorders may have diverse causes, including congenital and genetic anomalies, acute and chronic infections, cancer, and adverse effects of drugs and toxins. Digestive problems remain a prevalent medical issue around the globe. Over 14 million people have peptic ulcers, and over 25 million Americans are diagnosed with an ulcer at some time in their lifetime. Probiotic products aid digestion in several specific ways. They have friendly bacteria, LAB, which helps in the absorption of fatty acids, minerals such as calcium, and vitamins such as vitamin B and vitamin K. Furthermore, probiotics reduce the inflammatory response to dairy products and help the body digest lactose. The worldwide increase in the incidence of digestive disorders will help the Global Probiotic Products market grow during the forecast period.
Increasing Awareness of Benefits of Probiotic Products As probiotic products help cure and prevent gastrointestinal health risks such as irritable bowel syndrome, inflammatory bowel disease, and diarrhea, their consumption rate has increased. Probiotic yogurt has experienced a larger growth rate than other probiotic products. It has been found that almost 70 percent of the people in the world suffer from lactose intolerance. The friendly bacteria in probiotic products such as Lactobacillus bulgaricus produce the enzyme bacterial lactase, which helps digest the lactose in milk. Furthermore, consumers are now aware of the detoxification and anti-aging properties of probiotic products. They are also aware that probiotic products have the ability to improve immunity.