Posted onDecember 21, 2013
No Fear is launching two new energy drink flavours – Tropical Storm and No Fear Blue Storm,.
The new additions aim to tap in to the quickest developing consumer sector of the energy drink market at the moment.
No Fear’s new Tropical Storm is flavoured with pineapple, passion fruit and peach, and Blue Storm is a raspberry flavour.
Containing the same high energy as previous products the new flavours hope to follow with the same success.
No Fear brand manager Neal Haworth said:
“The functional energy category is continuing to grow at an ever increasing rate (+9.5%YOY) and consumers are constantly looking for new and exciting flavours to try.
“No Fear is capitalising on this growth by launching unique flavours products that meet with current consumer trends.
“Launching these two new flavours will enable us to broaden our appeal and strengthen the brand’s existing position within the sector.
“These products will attract new consumers to No Fear Energy and at a competitive £1 price point in turn they will deliver an incremental sales boost to retailers.”
The distribution of No Fear has increased to 30%, up 16% YOY.
This growth is a result of the combination of product innovation, sponsorship of key sporting events and promotional partnerships.