Posted onDecember 21, 2013
Drink brands Old Jamaica Ginger Beer, ting and Ben Shaws have joined together to offer on-trade outlets a brand new range of soft drinks and mixers.
Catering for the growing demand for new cocktails and quality minerals, the range of 200ml glass bottle drinks will be available this summer and hopes to target the four in every five adults that drink non-alcoholic drinks in the on-trade environment.
Offering competitive pricing, the collection includes Old Jamaica Ginger Beer, Caribbean grapefruit crush ting and the traditional tastes of Ben Shaws in Bitter Lemon, Tonic Water, Low Calorie Tonic Water and Soda Water varieties.
Heather Jones, Senior Brand Manager for Old Jamaica Ginger Beer, said:
“We’re really excited about the launch of our new 200 ml glass SKU and its ability to help bar staff create unique and flavoursome cocktails.
“2013 is going to be a busy year for Old Jamaica Ginger Beer, with a year-long plan of TV advertising and social activity, the UK’s No. 1 Ginger Beer Brand will be at the forefront of consumers’ minds.”
Donna Petch, Brand Manager of ting and Red Rooster Energy, said:
“Ting is already developing an increasingly loyal fan base in the UK as consumers look for something new to add to their repertoire.
“Ting, made with real Caribbean grapefruit, shares its Jamaican origin and authenticity with its sister brand, Old Jamaica Ginger Beer and offers a surprisingly versatile and unique addition to this mixers range.”
Donna added: “Red Rooster, with its existing loyal following and a great new look, is ideally placed to capitalise on the continuing growth of the energy category.
“It makes a fantastic addition to the mixers on offer through this latest launch.”
Ally Whitehead, Brand Manager for Ben Shaws, said:
“The Ben Shaws Traditionals range has been around since 1871 and with this new mixer collection, we’ll be able to take the brand to a new generation of consumers as well as giving our existing followers more opportunities to enjoy our classic taste.
“According to recent research, soft drinks are the third largest contributor to on-trade drink sales.
“Given this market trend, and the loyal following behind each brand involved, we’re confident that this new mixer collection will deliver some great sales results for our customers as well as opening up new markets for our products too.”