Posted onDecember 21, 2013
This month, Fox’s Biscuits is launching of a new price marked pack range, aimed specifically at the convenience sector.
With a YoY growth of 8.6%, nearly doubling the sector’s market growth, the channel is predicted to be worth £43bn by 2017.
Capitalising on this growing part of the market, the biscuit brand has taken 15 of its bestselling products and optimised them for the convenience sector, creating greater standout and clearly communicating the price and product.
The majority of the range has moved from the new £1.15 MRRSP to a permanent price mark of 79p for the Everyday biscuit range.
Also, for the first time there will now be three indulgent products in the price mark range at an introductory price of £1.
Commenting on the price marked pack launch, Alastair Johns, Brand Manager at Fox’s Biscuits said:
“A wider range and strong offers have improved consumer perception of convenience stores, however, expectations have moved to new levels.
“Capitalising on the ‘little and often’ approach, we’ve got a very clear and competitive pricing strategy that aims to encourage consumers to pick the packs up and drive retailer volume.
“The introduction of the three indulgent products also gives shoppers more choice and the opportunity to trade up for a treat.”