Posted onDecember 21, 2013
All Market Europe Limited (Vita Coco) are delighted to introduce a new flavour to their Coco Cafe brand range, Coco Cafe Mocha.
Waitrose will be the first multiple to stock Coco Cafe Mocha and this new addition is a product that blends ready-to-drink ‘caffe latte’ with flavoured cocoa and Vita Coco 100% Natural Coconut Water.
Combining the two fastest growing beverage categories in the UK, coconut water (fastest) and ready-to-drink coffee (second fastest), Coco Cafe has made a big impact since launching last Summer.
Waitrose will be the first multiple to stock Coco Cafe Mocha
No other ready to drink coffee in the dairy fixture meets consumer demand for 100% natural hydration and a caffeine solution, in one.
Coco Cafe combines the hydration and nutritional benefits of the coconut water with the natural metabolic boost from the espresso coffee making it a natural energy booster.
Giles Brook, CEO Europe, said:
“Following the successful introduction of the Coco Cafe Original Blend to the UK Market, we are delighted to launch a new great tasting flavour into the range with the Coco Cafe Mocha.
“Coco Cafe offers a unique proposition in the marketplace, as a great natural alternative to traditional energy drinks and ready to drink coffees.
“Following our success with Vita Coco Coconut Water, we’re excited to be pioneering a new category within the dairy fixture by offering natural hydration combined with natural energy through a combination of our Vita Coco Coconut Water, espresso coffee and a splash of semi-skimmed milk.
“The exciting introduction of the new mocha flavour showcases how the brand is innovating to expand the range with growing demand from consumers as it becomes more popular.”
• Coco Cafe entered the UK in July 2012 with its Original blend through Amazon, Planet Organic, Selfridges, Ocado, Waitrose, Whole Foods Market, and over 200 leading independents.
• Within the impulse range, Coco Cafe Original blend is already the four and Coco Cafe brands
• 2013 sales expected to reach £1.0m in 2013
• The UK coconut water category is estimated to be worth £100m by the end of 2014 [The Grocer