Posted onDecember 21, 2013
Magnum, the ice cream brand from Unilever UK, is bolstering its chocolate snack offering with the addition of Magnum Kisses Meringue et Fruits Rouges to the Magnum Kisses range, available to retailers now.
Joining the existing Tarte aux Pommes variant, both offerings are inspired by French patisserie products, following consumer research that identified demand for classic dessert flavours.
Caterina Di Felice, brand manager for Magnum at Unilever UK said: “Growing over 8% in value sales in the latest 12 months, the popularity of Magnum enables us to continue to offer consumers something new and exciting – like the Magnum Kisses range.
Meringue et Fruits Rouges is being added to the Kisses range
“The addition of Magnum Kisses Meringue et Fruits Rouges strengthens our OOH offering, which includes best sellers such as Magnum Infinity, Magnum Classic and Magnum White.
“And it promises the same taste credentials as the rest of the Magnum range, appealing to existing Magnum fans who want to try something new while attracting new consumers.”
Communicating the product’s premium positioning, Magnum Meringue et Fruits Rouges ‘Kiss’ will be packaged in an 80ml brown and red box, has an RRP of £2.00 and comes in cases of 20.