Posted onDecember 21, 2013
Lunchbox snack Fruitypot is welcoming the Vimto Jelly range into its brand family.
The mixed fruit drink brand has licensed a range of four jelly products.
Vimto Original and No Added Sugar are made using the secret Vimto flavour.
Joined by Cherry and Strawberry, in line with Vimto’s expanded range of flavours, the products were listed in Asda from June 17th.
The Vimto Jelly range will complement Fruitypot’s own branded fruit in juice and fruit in jelly products.
Like Fruitypot, Vimto Jelly comes with a foldable spoon which makes it appealing as a snack on the go.
Fruitypot was developed to provide a an alternative to sweets, chocolate and crisps.
Whilst Vimto Jelly is recommended as an after school snack or teatime treat, like Fruitypot, it makes a lunchbox accompaniment.
Sarah Booth, managing director of Fruitypot said:
“We saw our partnership with Vimto as a great opportunity to expand our product offering and appeal to a wider audience.
“We have worked extensively with Vimto on refining the flavours and developing the packaging to ensure the product truly reflects the Vimto brand.”
James Nichols, brand licensing manager for Vimto said:
“We are delighted with the launch of Vimto Jellies with their true Vimto taste and fantastic stand out on shelf.
“We are looking forward to further grocery listings and the launch of the NAS variant into schools in September.