Posted onNovember 23, 2016
The market for technologies enabling food safety has gained momentum in recent years mainly due to the recent food product recalls. These recalls are mainly due to contamination by microorganisms and other toxins that can cause foodborne illnesses and contribute significantly to the cost of healthcare. The need for food safety, therefore, drives new growth opportunities in different segments of the food industry value chain, including production, processing, packing, distribution/transportation, storage, and preparation.
The focus areas of the research include opportunity analysis of several emerging technologies and an assessment of their market impact. This research service also offers a roadmap highlighting the adoption for technologies that enable food safety
The technologies enabling food safety is an already established market. However, the market will never attain saturation because of the changing nature of the pathogens due to mutation and risk of unknown contamination from indefinite sources. The market is driven by the increasing number of food safety problems and rising consumer awareness on health and safety, followed by governments’ initiatives in intensifying food safety by tightening food safety policies. However, challenges, such as increased need for rapid pathogen detection, low-cost technology, and a harmonized set of global food safety standards have to be addressed for continued growth and introduction of new technologies.
Effective food safety message communication involves the entire value chain, yet many challenges persist that are constraining the adoption of a good solution. Technology providers are mainly concentrated in the US and EU due to the presence of many multinational companies in these regions. However, the industry is rapidly growing in APAC, mainly in China and Japan due to China’s upcoming tougher version of food laws and Japan’s increasing concerns over the large amounts of food imported by the country.
A significant number of public-private partnerships enabling food safety has been observed globally with an aim to increase food safety awareness and jointly develop new solutions to combat foodborne illnesses.
Consumer Demands for Safer Food
- With the recent and costly food product recalls due to foodborne pathogens, the rapid detection of harmful pathogens in food is now one of most important market demands in technologies enabling food safety
- With the Food Safety Modernization Act (FSMA) focusing more on preventing food contamination and counterfeiting instead of reacting to problems after they occur, there is a new trend in technologies for detecting the pathogen source to eliminate the problem from the root
- Numerous new technologies have been introduced over the past several years in the domain of food safety, though the technologies have been considered expensive to adopt. Technologies such as electronic-based detectors should be cost-competitive to cater the food safety market.
- As a large portion of people working in the industry value chain are not technically savvy, the upcoming technologies pertaining to food safety should be hassle-free and user friendly.
- There is an increasing need in the market for technologies for food safety at the personal protection level. As an example, personal protective equipment (PPE) for certain allergen detection can be cited.