31-Aug-2013 - Beam Monitors Video Ads for Brand Equity AN INTERVIEW WITH: Andrea Javor, Global Director of Digital and Media Strategy, Beam December 13, 2013 Engagement and completion rates are vital metrics to Beam’s digital video advertising. Andrea Javor, global director of digital and media […]
31-Aug-2013 - Alice.com Fills Online Need Between Retailer and CPG Brand AN INTERVIEW WITH: Brian Wiegand CEO and Co-Founder, Alice.com October 24, 2011 Brian Wiegand has founded and sold three internet-based businesses in the past 12 years. His latest venture, Alice.com, is an online […]
31-Aug-2013 - An Enviable Problem: How to Craft Fans’ Photo Posts into Marketing Fodder AN INTERVIEW WITH: Mike Hayes, Assistant Digital Marketing Manager, Ben & Jerry’s July 12, 2012 Mike Hayes, assistant digital marketing manager at Ben & Jerry’s, a wholly owned subsidiary of Unilever, […]
31-Aug-2013 - An Online Community Bonds Over Philadelphia Cream Cheese AN INTERVIEW WITH: Nina Barton, Director, Philadelphia Cream Cheese, Kraft Foods July 11, 2012 Nina Barton manages Kraft Foods’ Philadelphia Cream Cheese business and spearheaded the launch of Philadelphia Indulgence, a combination chocolate and […]
31-Aug-2013 - Analyzing Everything from In-Store Mobile Usage to a Shopper’s Gender AN INTERVIEW WITH: Maria Fernandez Guajardo, Vice President of Product Management, RetailNext February 21, 2014 RetailNext, which provides in-store analytics to retailers, has been working with its clients to help analyze everything […]
31-Aug-2013 - Appssavvy Predicts the Next Wave of Mobile Marketing Will Be Targeting AN INTERVIEW WITH: Chris Cunningham,Co-founder and CEO, appssavvy January 22, 2014 Companies are turning to mobile targeting to learn more about their customers. Chris Cunningham, co-founder and CEO of appssavvy, which […]
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