Posted onDecember 21, 2013
Cadbury Dairy Milk adding to the sharing bags category this summer, with the launch of new Cadbury Dairy Milk Pebbles in August.
Cadbury Dairy Milk Pebbles are little pebble-shaped bites of Cadbury Dairy Milk chocolate in a sugar shell, created to give a new way to share the chocolate.
The innovation is the latest in a line of Cadbury bitesize bags, including Twirl Bites, Crispello bag, Bitsa Wispa and, most recently, Cadbury Crunchums.
The launch will be supported by digital activity, PR and in-store promotions.
Sally Barton, Brand Manager, said:
“Cadbury Dairy Milk Pebbles’ sugar shells contain the nation’s favourite chocolate inside, and we see a real opportunity to drive growth within the category.
“Their playful personality and fun, pebble shape and colours make them ideal for family sharing time, whether it’s for an afternoon treat or something sweet to accompany the big Saturday night blockbuster.
“We believe this is a fantastic opportunity for retailers to make the most of the growing chocolate share bags category in pebble-shaped form.”