Posted onJune 14, 2016
Cadbury Dairy Milk will be hitting the small screen this May with the launch of the new Cadbury Dairy Milk Marvellous Creations TV campaign.
Inspired by the wonder of a funfair, the new Cadbury Dairy Milk Marvellous Creations advert transports the viewer to a chocolate factory where the bar is created.
The advert, which launches this month for six weeks, will be aired alongside popular programmes such as Britain’s Got Talent, Celebrity Juice and The British Soap Awards Party.
The TV campaign is part of a £7 million UK total marketing investment for Cadbury Dairy Milk Marvellous Creations in 2013, which will also include press and outdoor advertising, PR, sampling, social media and in-store activity throughout the year.
Matthew Williams, marketing director at Mondelēz International, said:
“The launch of Cadbury Dairy Milk Marvellous Creations has been phenomenal.
“From the ‘what-the-dickens’ way we make it, to its wondrously unexpected form, everything about this new product is designed to capture the awe, wonder and excitement of make believe – and the new ad does just that.”