Posted onDecember 21, 2013
Bazooka Candy Brands is launching new Moshi Monsters Fluffies foam gummies.
Rolling out across impulse and multiple channels throughout July, the foam sweets will be available in a 45g single-serve SKU along with the increasingly popular 120g PMP share bag format.
The sweets are based on the ‘Fluffies’ family of Moshlings, from the Moshi Monsters universe: Honey, Dipsy, Flumpy and Iggy.
The sweets are based on the ‘Fluffies’ family of Moshlings
The pastel packaging echoes the Fluffies own universe in the Moshi Monsters world.
The new Fluffies range is aimed at younger kids who tend to prefer the softer side of gummies and with a mix of flavours and colours including Strawberry (Pink), Bubblegum (White), Cola (Brown), Raspberry (Dark Pink), Orange (Orange) and Lemon (Yellow) the brand hopes to appeal to a wide audience.
With 70 million users worldwide parents will likely be familiar with MoshiMonsters.com – a virtual world in which kids can adopt, customise and nurture their very own pet monster and collect Moshlings.
All of the foam gummies contain 20% real fruit juice and are free from artificial colours, flavours and preservatives.
This is a particularly important proposition within gummies, where the gatekeeper is more likely to be the purchaser.
Sarah Burrow, Marketing Director at Bazooka Candy Brands, said:
“We’ve been delighted by the success of our Moshi Monsters™ range, it really captures kids’ imaginations which has shown in the impressive sales since launch in January 2012.
“Both the foam gummies and the Fluffies, Moshling family are something we know younger kids love, so we felt it was a natural progression to launch a range of just foam gummies.”
Darran Garnham – Head of Global Licensing for Moshi Monsters at Mind Candy, said:
“The Moshi Monsters brand has been going from strength to strength in recent years and we believe adding a foam gummy string to our candy bow is the perfect addition to the franchise.”
To learn more about Bazooka Candy Brands Limited, click here to visit the website.